Alpha tauri

Alpha Tauri

AlphaTauri is a clothing brand owned by Red Bull, the Austrian energy drink company. It is part of Red Bull's broader efforts to expand its brand beyond energy drinks and into other consumer products and industries. The brand was officially launched in 2016.

AlphaTauri specializes in creating high-performance fashion with a focus on innovative materials and designs. The brand combines elements of fashion and technology to produce clothing that is both stylish and functional. It often incorporates technical materials, such as lightweight and breathable fabrics, into its designs, making them suitable for various outdoor and active pursuits.

The name "AlphaTauri" is derived from Alpha Tauri, a star in the Taurus constellation. This name reflects the brand's commitment to innovation and a forward-looking approach to fashion.

AlphaTauri has gained recognition in the fashion industry and has become known for its distinctive style and collaboration with various designers and artists. It is also associated with Red Bull's involvement in Formula 1 racing, as the brand sponsors the Scuderia AlphaTauri Formula 1 team, formerly known as Scuderia Toro Rosso. This partnership has led to collaborations between AlphaTauri and the motorsport world, including the creation of team apparel and limited-edition collections.

As with any fashion brand, the specific products and collections offered by AlphaTauri may vary from season to season, so it's a good idea to check their official website or visit their retail stores for the latest offerings and information.